Nate Kaeding is the Iowa City Downtown District's retail development coordinator. He and other representatives from his city came to the American Sign Museum on February 20-21, 2017 to attend the CoSign workshop. CoSign is a program that connects merchants, designers and fabricators in order to create new and better signs, and promote economic development in communities.
Nate wrote a guest editorial for the Iowa City Press-Citizen's February 21 edition under a headline of "2017 is the year of the projecting sign." He writes abut the importance of having appropriate signage, and how Iowa City has changed its sign code to allow this. A portion of his editorial reads: " The new creative signage will enhance the aesthetic and mood of downtown and add to our unique sense of place. This all will equate to more repeat customers at the stores, word-of-mouth marketing and economic vitality."
To read the entire editorial, go to http://icp-c.com/2m5f3Mh