The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (www.signresearch.org), but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes.
“The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s executive director. “We will expand our work in bringing together academicians, influencers and the industry to develop and promote stronger communities.”
The new website hosts the SRF's latest sponsored research, and icons on the website facilitate finding research under myriad topics: best practices, design, illumination, legal, placemaking, safety, sign codes, value of signs and wayfinding. Additionally, all of the research is listed alphabetically by title. All of the peer-reviewed research is available free of charge.
SRF will host its annual National Signage Research & Education Conference (NSREC) April 19 at the Mandalay Bay Convention Center in Las Vegas, and co-locate with the International Sign Association's Sign Expo. Academicians will present current research, SRF’s research projects for 2017 will be outlined. This year’s NSREC will focus on the future of signage and anticipate how signs must adapt to function in the cities of the future.