Over the next four years, wide-format production graphics are expected to nearly double in North America, creating significant opportunities. But understanding those opportunities—and related challenges—can be complex. The International Sign Association’s most recent white paper, “Wide Format Print Trends, Opportunities & Challenges: Identifying Areas of Untapped Potential in the Wide Format Market,” is designed to help sign, graphics and visual communications understand more.
The white paper, compiled by InfoTrends, includes research that shows print volumes for wide- format production graphics in North America are expected to rise from approximately 460 million square meters (more than 4.9 billion square feet) in 2015 to 849 million square meters (9.1 billion square feet) by 2020.
According to the white paper: “There is clearly a great deal of untapped potential in the wide format market, and businesses that can leverage this opportunity will be well-positioned for future success. Survey respondents who were currently offering wide format printing services were quite optimistic about their wide format volumes.”
The white paper also explores technological advances that are fueling the growth; soft signage opportunities; competition from commercial printers; the demand for increased through-put; single pass; and wide-format packaging.
The white paper is available at www.signs.org/research. It is free for ISA and Affiliated Association members and $24.95 for nonmembers.